
Once you turn on incognito mode in Google Chrome, your cookies go away at the end of each session and you get a whole new set the next time you open the website. However, incognito mode works differently. Moreover, the browser also permits websites to track your behaviors via cookies, which are little files embedded in websites and send your information back. That makes it easier to retrace the web pages. The next time you open the page, your browser can respond quickly. When you browse the web in a standard mode, your browser stores the address of every page you visit and keeps the information even after you quit the browser.

This privacy feature is called incognito mode or private browsing. Modern web browsers offer enhanced privacy modes for browsing the Internet while blocking brands to track your behaviors via cookies, browsing history or other information.
